Hi, I am a Brand & Marketing Consultant.
My experience includes creating work for:
I Create Brands That Move Your Bottom Line.
When customers have a reason to love your brand, it keeps them coming back and telling all their friends.
Creating a great brand is a win-win for you and your customers.
Brand Portfolio
We all Love a Good Story.
Creating an effective campaign starts with telling a story that inspires people to join your cause — it asks the question “who is with us?”
Case Study:
Campaign Storytelling
The Question: How do you help the people of Toronto join together to invest in building the city of tomorrow?
The Strategy: It starts with creating a campaign that tells the right story — but it also requires crafting a comprehensive master plan that covers all the details.
Public Exhibition: Rolling out the campaign to the public in Toronto
The Plans: Details of the project presented in a four-volume book set
Photo Credits: Pentagram & Sidewalk Labs
Video Credit: Sidewalk Labs
Marketing is All About Getting to Know People.
At the end of the day, marketing is all about people. What makes them tick? What are they thinking about? What do they really want?
Do you know your customers this well?
Case Study:
Market Strategy
The Question: How do you make a lifestyle apparel brand feel more high tech?
The Strategy: Build in language and visuals that convey an improved user experience (UX).
Let’s Talk About Numbers.
Sure, not everything can be reduced to numbers (or should be), but when is comes to measuring results, we’ve got to quantify what we can.
Data is always invited to the meeting.
Case Study:
Data Analytics
The Question: What is the future of small independent pharmacies? What small things can make a big difference?
The Analysis: To improve the bottom line, pharmacies should take a better look at what not to sell.
A Brand Should Leave a Good Impression.
When asked what a brand is, most people talk about logos and products.
To be sure, these are key parts of a brand — but it’s the story a brand tells that leaves the most lasting impression.
Case Study:
Brand Storytelling
The Question: How do you capture the life that flows in the streets of NYC basketball?
The Strategy: Create a visual story that feels both authentic and aspirational for the people who keep the game alive.
Contact
I work with people near and far. Drop me a line to get in touch.
Ryan Hewlett Consultancy | New York, NY